Shipley Do-nuts

The plan was simple.

Turn strangers into customers and customers into fans by making Shipley Do-nuts’ social feed the place to go for bite-sized hits of DO-HAPPY. I wrote the social for about a year, and said many ungrounded things about do-nuts. Of course…the real DO-HAPPY was the thousands of followers we added along the way.

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I wish all the DO-HAPPY in the world to my partners, Kalli Roebelen and Jenny Ritter; and my CD, Bobby Pfieffenberger.