New England Coffee

I wrote a year’s worth of social content for New England Coffee. It was some of the most fun I’ve ever had in my life.

Beanworld

We served up a lifestyle concept called “Beanworld” to help New England Coffee drinkers see themselves in the brand. The beans had a wonderful time living their rustic, New England lives while celebrating special events like holidays, snowfall, and flavor releases.

Odes to coffee

I was given chances to get equal parts messy and poetic with one-off posts throughout the year.

Coffee Catchphrases

Our fans loved little sayings about coffee, so I became the soccer mom of my nightmares and delivered life, laughter, and love on a semi-daily basis.

Emily Trescot produced all these visuals…most BY HAND. Kalli Roebelen was my concepting partner. And Bobby Pfeiffenberger was our creative director. I owe them very much.